Two series of customer lifecycle and triggered email communications for Columbia Sportswear.
Also posted in Content Strategy, Design, Development, Email Marketing, Work Tagged Apparel & Fashion, Columbia Sportswear, Company Website, Ecommerce, Retail, Welcome Emails Leave a comment
Welcome Email Series 
If you haven’t heard already, eROI has become ExactTarget’s sole Northwest Platinum Partner. With our recent decision to focus our services primarily on online marketing campaigns that integrate email, mobile, social and websites, we also made the decision to expand our 3rd-party software toolbox. We still offer and support emailROI, but because we want to offer the best in campaign strategy and creative services, we knew that we needed an [...]
Also posted in Case Studies, Think Tagged Best Practices, Email Marketing, ExactTarget, Integrated Marketing, Mobile, Social Leave a comment
New Creative Director, Digital Strategist and Art Director Bring Extensive Creative and Strategic Experience to Digital Agency PORTLAND, Ore. – May 4, 2011 – eROI, Inc. (www.eroi.com), a digital agency focusing on mobile, social and email integration with offices in Portland, Ore. and New York, is excited to announce the addition of three digital leaders to their marketing team. Tamara Crawford is eROI’s new creative director, Heather Dougherty has joined [...]
Two years ago, as the mobile marketplace began to grow, we made the decision to launch a mobile site. The design was simple (ie: boring) and the content was minimal (although that’s not a bad thing). It served its purpose over these two years, providing a little “About Us” info to those who were curious and our address to those who were wondering around Old Town trying to find us, [...]
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Adaptu came to eROI without the name Adaptu in fact. Knowing only that we would be naming and branding a site that really did not exist yet, was not a new challenge for us. Through some great collaboration and ideation we helped create a bright, engaging brand and name for a fantastic new financial community site focused on helping the common public de-mystify their finances.
Also posted in Branding, CMS, Design, Development, Email Marketing, Marketing Strategy, Work Tagged Adaptu, Branding, Company Website, Financial Services, Strategy Leave a comment
Tis the season to…make a ridiculous amount of direct sales focused emails for our favorite Kiwi Merino maker IceBreaker. In our second year with IceBreaker we raised the bar with design and quantity of emails sent during the holiday season. While at times translation and kitchy sheep jokes made times trying, we pulled off a fantastic campaign that not only looked fantastic, but also met lofty sales goals
Also posted in Content Strategy, Design, Development, Email Marketing, Services, Work Tagged Holiday Campaign Leave a comment
2010 Holiday Email Series 
Partnering with eROI, Icebreaker successfully executed an 11 part email marketing campaign promoting the New Zealand-based clothing brand and untimately driving 2009 holiday sales. The overall goal of the campaign was to encourage Icebreaker consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for this campaign was Icebreaker’s US list of over 25,000 subscribers who are active outdoor sports enthusiasts familiar with the [...]
Also posted in Case Studies, Think Tagged Case Study, Ecommerce, Email Marketing, Icebreaker, Promotional Email, Retail Leave a comment
Read The Case Study 
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Discover how marketers are integrating social, mobile and email together in their programs and what opportunities exist for improving your own. INTRODUCTION: Email, social networks and mobile devices have all become a staple in most of our lives. Here are a few quick facts about the three landscapes here the US. • 97% of US households use email (e-Dialog, 2010) • 75% of internet connected homes use social networks (61.5% [...]
Also posted in Research Report, Think Tagged Email Marketing, Integrated Marketing, Mobile, Social Leave a comment
The McCoy Brother’s are at it again on the Amazing Race. In support, and in an effort to grow their subscriber base, Ariat is giving away one pair of the brothers’ favorite style boots each week for the duration of the Amazing Race season. eROI worked with Ariat to create this “amazing” campaign.
Also posted in Design, Development, Email Marketing, Marketing Strategy, Multi-Channel Campaigns, Services, Social, Social Integration, Website Design & Development, Work Tagged Apparel & Fashion, Ariat, Ecommerce, Integrated Marketing, Social Leave a comment