BUSINESS NEEDS: Wacom needed an integrated online marketing campaign that would drive sales and exposure for their new line of touch enabled tablets.
SOLUTION/STRATEGY: Wacom wanted to forgo their traditional print-based advertising in favor of web-based advertising, giving eROI the opportunity to create a truly integrated marketing campaign that took one central idea and expressed it in several different formats. The final campaign included a microsite, mobile site, video, social media, rich media ads and email.
RESULTS: The campaign enabled Wacom to exceed quarterly sales by 21% and launched Bamboo Touch to the top as Wacom’s best selling product.
To learn more about this project from the designer’s perspective, check out The Evolution of an Integrated Online Marketing Campaign from our FRESH blog.