Tis the season to…make a ridiculous amount of direct sales focused emails for our favorite Kiwi Merino maker Icebreaker. In our second year with IceBreaker we raised the bar with design and quantity of emails sent during the holiday season. While at times translation and kitchy sheep jokes made times trying, we pulled off a fantastic campaign that not only looked great, but also met lofty sales goals.
BUSINESS NEEDS: Icebreaker needed to drive record holiday retail sales through their US ecommerce site.
SOLUTION/STRATEGY: Create an engaging and aggressive email media schedule focusing on the specific Icebreaker lines as great gift idea for that active person in life. By designing flexible templates with custom graphics and themes we blew the doors off their previous sales records.