BUSINESS NEEDS: Create a unique company name, brand and website design.
SOLUTION/STRATEGY: By focusing on the overall vision of the Stakeholders of what this site would become, we presented a wide arrangement of names based on domain availability along with brand viability. After a name was chosen, we created numerous styles that the brand could become, with a final choice being a very welcoming and warm color pallete and unique, approachable illustrative style. With many competitors in the space focusing more on the money and less on the people, we feel that a brand that is very differentiated from the pack was born.