BUSINESS NEEDS: LizardTech wanted to extend their brand’s new look-and-feel from their website onto their tradeshow booth. In doing so it was important that the new skin appeal to the many audience segments they target during shows.
SOLUTION/STRATEGY: We designed a 4 panel system that was to work as an interchangeable design to target all or one demographic at their trade-shows. This very versatile project meant separating the LizardTech messaging to certain areas that may or may not be put up at an event. The design focused on each of the three segments, military, civil and residential and the people that would could best resinate with each demographic. We were able to create a dynamic, interchangeable design system that could adapt, recruit and serve multiple purpose’ for our client. Overall, it was a great success.