We live and breathe online, and love to share what little gems we find. Think of this as our show and tell.
If you haven’t heard already, eROI has become ExactTarget’s sole Northwest Platinum Partner. With our recent decision to focus our services primarily on online marketing campaigns that integrate email, mobile, social and websites, we also made the decision to expand our 3rd-party software toolbox. We still offer and support emailROI, but because we want to offer the best in campaign strategy and creative services, we knew that we needed an [...]
As promised, we will continually feature some of the great resources published by our partners at ExactTarget. Read this guide and you will get some fantastic tips on improving your conversions across various interactive channels.
Learn about the new, mobile inbox environment, take a glimpse at how the subscriber bases of 20 big-brands are interacting in it, and get some simple steps you can take to ensure your campaigns are mobile ready. INTRODUCTION: As marketers, we all want better results from our email communications.To achieve those results we meticulously optimize each communication to increase deliverability, open rate, “readability” and desired action. The steps needed to optimize for [...]
Partnering with eROI, Icebreaker successfully executed an 11 part email marketing campaign promoting the New Zealand-based clothing brand and untimately driving 2009 holiday sales. The overall goal of the campaign was to encourage Icebreaker consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for this campaign was Icebreaker’s US list of over 25,000 subscribers who are active outdoor sports enthusiasts familiar with the [...]
Are you ready to build a mobile web presence? Get a look inside the mobile website projects of 3 unique brands, and see how digital strategy and technology come together to achieve results. See how mobile is used in integrated campaigns, as an extension of a corporate site, and as a cost-effective alternative to an iPhone App.
Here’s another great resource published by our partners at ExactTarget. Read this guide and you will get the answers you need to build an integrated marketing strategy based on fact—not fictions. INTRODUCTION: As the interactive industry continues to evolve at break-neck speed, developing a marketing strategy based on what you assume to be true about your customers simply won’t work. It’s time to uncover the truth and discover what’s really [...]
Trouble creating an email in ExactTarget? Follow this step-by-step guide from our support team! Creating an email will be done in the Content section of your account. The folders in the left window correspond to the different content areas you can build to put together your email. They will hold any information you create or upload. More folders can be added and labeled to organize your content by right clicking [...]
Learn about the testing trends that make email campaigns perform better. PLUS – Get lots of great peer advice from our respondents throughout the study! INTRODUCTION: In our last eROI study, Use of Analytics in Email Marketing Campaigns, we showed email marketers how important metrics are in making decisions and proving campaign ROI. One major opportunity to improve metrics and strengthen brand positioning with potential customers is to optimize email [...]
Discover how marketers are integrating social, mobile and email together in their programs and what opportunities exist for improving your own. INTRODUCTION: Email, social networks and mobile devices have all become a staple in most of our lives. Here are a few quick facts about the three landscapes here the US. • 97% of US households use email (e-Dialog, 2010) • 75% of internet connected homes use social networks (61.5% [...]
Two years ago, as the mobile marketplace began to grow, we made the decision to launch a mobile site. The design was simple (ie: boring) and the content was minimal (although that’s not a bad thing). It served its purpose over these two years, providing a little “About Us” info to those who were curious and our address to those who were wondering around Old Town trying to find us, [...]
As Board Chairman of the Software Association of Oregon (SAO), I gave the following speech last Thursday at SAO’s Annual Member Dinner: “Six months ago, 25 strong-willed SAO Board members locked ourselves in a room for a day to get aligned on our vision of the software community in this great state. Yes, it took an entire day and a lot of debate to come up with one sentence. But, [...]
