Security

For all of our emailROI subscribers, we offer industry-leading 128-bit SSL Security that encrypts all data from third parties. You choose a secure name and password to login to the emailROI system.

Keep all your segmented lists online in a secure database that allows you to engage your subscribers 24/7.

Real-Time Reporting

Real-time charting and statistics confirm the success of your email marketing campaign in real-time. You can view data (mailed, delivered, reads, clicks, hot prospects, unsubscribes, and bounces) in summary format or you can drill down to see exactly who is reading and clicking on your messages, and what web pages they are visiting on your site. Also measure desired action completion, orders, registrations or general campaign goals.

Instantly identify how your email marketing campaign is succeeding and make any changes that might assist you with offers to the rest of or other segmented lists. Datasets and charts give you a robust view of campaign performance.

Web Analysis

emailROI’s proprietary Web analysis software, eROITracks™, extends the tracking data associated with an email recipient from a eROI email all the way through any Web site that is enabled with EmailroiTracks™. Powerful tracking tools, including 10 diagnostic charts, allow you to see the number of unique visitors, page views, IP address (and domain), browser, and operating system.

Unlike other Web analysis software, eROITracks™ completes the circle by providing data as to which people visit a Web page, which people click on a particular link and which people abandoned their shopping cart. Precise individual data is available all of the way from email to checkout.

Surveys

emailROI Surveys™ allows you to quickly and easily create professional single- or multiple-question surveys. Further, it allows you to offer single response, multiple response or open-ended questions. All your respondents' answers are also automatically tabulated for you.

Relevant results, real fast. emailROI Surveys™ allows you to get at the Why’s and How’s that traditional metrics cannot provide. Leverage data to build campaigns that target feedback from subscribers.

Multiple Lists

As your email marketing campaigns evolve, you will want to consider refining your email list(s) into specific sub-lists. Managed email lists give you the ability to target your campaigns based on demographics; by which you can segment lists at the start of an email campaign and then refine your lists as you gain more and more information about your prospects and/or customers.

Deliver relevant info that solves your customers’ problems and yours, helping to separate your email from unsolicited email. emailROI provides you with the instant ability to segment your lists based on the data fields in your list or by actions taken by respondents.

List Deduplication

emailROI syncs with most contact managers - it’s easy to import and export lists to the emailROI platform. Each time a list is uploaded an automatic deduplication process ensures that no duplicate email addresses are inadvertently added.

emailROI protects you from ever sending more than one email message to the same email address keeping your customer happy.

Email List Upload

We have one-click uploads - even for lists in the hundreds of thousands of names. Or, if you would prefer, simply take advantage of our list import and management service: just email your list to us (e.g., in our excel spreadsheet format), and we'll upload it to your secure, online account. If you've got a large or complex database, this service can be an outstanding time-saver.

emailROI's list upload feature saves you time from entering individual records and multiple user demographic fields. In one simple step you can import your entire list and segment it into multiple lists for future mailings.

Spam-Checker

emailROI offers two tools designed to increase the deliverability of permission-based email by ensuring that messages sent through emailROI are not erroneously blocked by spam filters. Spam-Detective™ identifies key words, phrases, and certain patterns that are likely to trigger spam filters, then recommends a resolution. List-Detective™ scans your mailing lists and indicates suspicious (or "high-risk") email addresses before you send your messages.

Daily imports of words or email traits from the top ISPs are flagged as spam and culled into an interface that allows you to make final changes to copy and calls to action. This increases email campaign performance with ISP and personal mail filters.

Send-To-A-Friend

emailROI’s Send-To-A-Friend feature enables your recipients to forward your message to friends and family for either an opt-in option to join your list or to just view the email.

Build viral campaigns and know what comments others are sending about your offers. Build your lists organically through referral programs.

Auto-Responders

Auto-responders are a very powerful sales feature that enables you to schedule, and automatically send, unlimited sequential emails - great for event notices (e.g., trade shows, Webinars and conferences). You can schedule future email deliveries on a person-by-person basis, or upload a planned series of events for an entire group.

Incorporate follow-up email campaigns and responses based on the actions taken from our list subscribers. Drive return visits or follow-up surveys with time- and date-based auto-responders.

Personalization/Dynamic Data

The emailROI email system enhances your ability to match customer profile information with targeted, relevant content. The sophisticated system will help you reach your customers with relevant email messages based on their specific attributes or requests.

Helps you build long-term customer value, increased loyalty, higher response rates and more profitable communications.

Email Campaign Testing

An A/B split is a classic marketing technique for optimizing the success of a message - it is commonly used to test the response of a particular message by a sample group before sending the message to your entire list. It can also be used to send two messages to two similar lists to gauge effectiveness. The emailROI A/B split is a fast, convenient way to create two new lists at the same time from one larger list. Each A/B Split list consists of randomly generated samples from your original mailing list.

If you have ever wanted to pre-schedule emails to multiple groups (e.g., 1,000 people on Monday, 1,000 people on Tuesday and 1,000 on Wednesday) to see how different delivery times affect your response rates, you can now do so. emailROI will make sure that no duplicate emails are delivered to your test groups.

By configuring tests of subject lines, calls to action, copy, and creative, you can compile pre-event statistics that will help you to construct a final version of your email campaign that can be sent to the entire list based on already proven measurements.

Cross Platform Compatibility

From AOL to Blackberry and Explorer to Lotus Notes, your email campaigns will work on every email system. Satisfaction is 100% guaranteed. Our system is extensively tested to work with new releases of email client software. In those cases where outdated (or overzealous) firewalls, management or IT departments are troubled by HTML emails, emailROI's proprietary technology will ensure that your message is delivered to them as a perfectly formatted text-only message.

Make sure that your message is read and is compatible with all mail programs so you don’t have to worry about whether or not your customers can read your email.

Messages are sent default as multi-part messages. This means that a text and HTML version are sent at the same time to each user. Upon delivery, the appropriate version is displayed in the inbox of the mail program.

XML API

There is now a XML Retrieve function built into emailROI, so Master List and individual mailing list data can be downloaded using XML directly into your company's CRM package.

With one click, you can import into and export out of emailROI to your CRM application. Auto populate landing page forms and shopping cart data.

Web Site Subscription

The Web site subscription box is completely customizable. Just "cut and paste" it to your Web site. You can use your own colors and fonts so that it matches the look and feel of your Web site. You can also elect to have a "single opt-in" or "double opt-in box." If you would like, you can even elect to have personalized "thank you" messages sent to people who sign up for your email list.

Easily grow your in-house mailing list and keep records of IP, date and the website the opt-in was generated from if you manage multiple sites.

The process for adding a Web sign-up box to your website is simple - just use our sign-up wizard to select the pieces of information you would like to collect from your subscribers (e.g., email address, name, company, address, phone, direct marketing special offer code, and/or any other information you are interested in).

Keep your company at the top of your customers mind's when they are opted-in to regularly receive emails from you. At the same time, it can let them know what email address you will be sending from-which they can add to their trusted sender list.

Unsubscribe/Profile Updates CAN-SPAM Compliance

emailROI constantly manages your lists for you. Never again will you have to take the time or deal with the responsibility of unsubscribing somebody from your list or updating someone's personal profile. emailROI’s system handles all of this for you.

emailROI has a powerful profile update page that enables recipients to manage their own contact info (and unsubscribe if they wish). The sender can elect to have this feature as a header, footer or custom HTML code integrated into the email.

Time savings and self-management allow the list subscriber to instantly update a profile or remove themselves from a newsletter saving you man-hours that can be better utilized.

Encourages subscribers to provide you with additional information about them, giving you more targeted lists.

Bounce Management

When a message being delivered to a valid email address is not received as intended by an email server, emailROI re-attempts to deliver the message through a variety of paths over a three-day period (sending as many as seventy-two attempts) until the message is successfully received. If after three days the recipient's email server is still malfunctioning, emailROI advises you of the "bounce" so you can either remove the address or try another means of communication with the intended recipient.

Bounces due to heavy ISP traffic or full email boxes are resent once an hour for 72 hours until they are recorded as a hard bounce. Make sure that no matter the reason, your campaign arrives. Hard bounces are identified right away in your database.

Multi-Language

With character sets from the world's most popular languages, emailROI can help you send a compelling (and linguistically correct) message to international markets.

This allows you to reach your customers all around the globe. Don’t be bound by the language barrier.

Deliverability

Getting your email delivered is paramount. Our team of deliverability and ISP relations managers keep a constant eye on client deliverability ensuring your emails are getting through. In addition, our partnership with Return Path provides powerful deliverability and content rendering tools to test your email campaigns prior to launch.

You do not have to worry about whether or not your email has been delivered as our deliverability team will work closely with you and take on that responsibility.

Salesforce Synch

The emailROI Synch Application is where the Salesforce.com's contact management capabilities meet emailROI's comprehensive tracking and reporting features. Pass contact information back and forth and update your contacts with their email activity.

The emailROI Sync Application keeps your contacts up to date and the reporting gives your sales team a leg up by showing real-time data on all emailROI activity and tracking. This gives your sales team the ability to see what information their prospects and customers are interested in.

RSS to Email

The Email to RSS feature, extends emailROI functionality to dynamically populate, create and broadcast emailROI editions on a scheduled basis be it daily, weekly, monthly or any frequency in-between. You have the ability to choose multiple articles or stories from multiple RSS feeds.

By using the emailROI RSS feature, you have the ability to send flexible, dynamic emails with minimal or no on-going administration - allowing you to focus on the more important campaigns.

Multi-User Permissions

If you would like to grant additional users access to your account, you can create unique logins establishing specific control levels for each user.

emailROI's Multi-User Permissions provide a level customization and control for you to ensure that your team - from the CEO to the intern - accesses only what they need to.

Reseller Version

emailROI has a unique ability to be white-labeled and branded as your email marketing product. The reseller version allows you to control all of your clients, setup new accounts and provide a custom-branded experience.

By becoming a reseller you can offer your clients an email marketing solution tailored to their needs without building a system from the ground up or having to manage deliverability or hardware.