Q1 2009 Study: Trends & Use of Email Analytics
Our latest survey provides insight into trends and use of analytics in email for over 500 email marketers. The final results reveal some alarming habits, showing that many marketers are still taking an extremely careless approach to email marketing.
They share with us which metrics are most important to them, and how they use (or don't use) these statistics to improve their overall marketing strategy.
From this study, you will learn: why the "instant gratification" approach is costing email marketers time and money, how to use email analytics to find the most valuable nuggets of data, how to improve your stats on each metric, tips on using email analytics and behavioral segmentation to maximize campaign success, and much more!
