eROI Online Marketing Newsletter - September 2009 Going Mobile: Tips for Mobile Success, Do More Than Show & Tell, Planning Your Holiday Campaign ---------------------------------------------------------------------- 5 TIPS FOR MOBILE SUCCESS We've been busy designing and developing for the mobile realm. Through our own trials and errors, we've identified 5 Essential Action Steps for creating successful mobile sites. Go Mobile, Successfully: http://welikeitfresh.com/2009/09/30/5-tips-for-mobile-success/?source=mobile ---------------------------------------------------------------------- MOBILE: SHOULD YOU CARE? People are checking email everywhere and at all times. Here are some easy tips to ensure your customers get the most from their mobile interactions with your brand... It's Time to ''Mobileize'': http://theemailwars.com/2009/09/29/mobile-should-you-care/?source=mobile ---------------------------------------------------------------------- CREATING A MOBILE VERSION OF YOUR EMAIL An important best practice to follow when optimizing an email for mobile use is to include a ''View Mobile Version'' link. Don't send another email with out it! Learn How: http://returnonsubscriber.com/2009/09/30/mobile-email-marketing-create-a-mobile-version-of-your-next-campaign/?source=mobile ---------------------------------------------------------------------- MENAGERIE OF MOBILE MADNESS Our designers and developers share with you their favorite online inspirations and resources for mobile site and campaign creation. Get Inspired: http://welikeitfresh.com/2009/09/24/menagerie-of-mobile-madness/?source=mobile ---------------------------------------------------------------------- SELLING YOUR WARES IN NOT JUST A SHOW, TELL, & BUY PLAN Columbia Sportswear's digital strategy has set them up for great success. Take a look at the steps they've taken... Do More Than Show and Tell: http://theemailwars.com/2009/09/23/selling-your-wares-is-not-just-a-show-tell-and-buy-plan/?source=mobile ---------------------------------------------------------------------- THE TIP JAR - PLANNING YOUR HOLIDAY EMAIL Listen to the latest from our popular new podcast series, ''The Tip Jar.'' In this episode we discuss tools to help make your end-of-year campaigns successful. Tune In to 'The Tip Jar': http://returnonsubscriber.com/2009/09/25/holiday-email-marketing-planning-with-chad-white-the-tip-jar-podcast/?source=mobile ---------------------------------------------------------------------- SUBSCRIBE: http://www.eroi.com/contact-eroi/newsletter/ UNSUBSCRIBE http://www.eroi.com/global-unsubscribe/ PRIVACY POLICY http://www.eroi.com/miscellaneous/privacy/ eROI 505 NW Couch, Suite 300 Portland, OR 97209