eROI Provides Automatic RSS

E-Marketing Firm, eROI Provides Automatic RSS Feeds for Clients

PORTLAND, Ore. (January 24, 2005) eROI, Inc., a full-service e-marketing company, is one of the first companies to offer auto-generated RSS formatted feeds from email campaigns to its clients through its emailROI email marketing software tool.

RSS is a Web content syndication format. Its name is an acronym for Really Simple Syndication. RSS is a format used to syndicate news and other web content. This includes major news organizations such as The New York Times and Wired, but also covers blogs, emails and other types of content. Sites and Emails that offer RSS-formatted content are accessible through a news or blog aggregator, such as NewsGator.com, Bloglines.com, and Mozilla.org, which feeds and displays new items from each feed you track. The technology allows users to distribute content easily and in real time. Any web or email content that can be broken down into discrete items can be syndicated through the RSS format.

As soon as information is in the RSS format, an RSS-aware program can check the feed for changes and react in an appropriate way. RSS sends a live feed to anyone subscribing. For emailROI customers, RSS archives emails and puts them in an optimized format. A key feature for many email subscribers and customers is that RSS feeds are nearly Spam resistant.

"We have launched the RSS feed capabilities to emailROI to create yet another easy-to-use marketing channel for our clients to reach news junkies in each targeted industry," said Ryan Buchanan, President, eROI.

RSS aggregators are popular in the blogging community, and many blogs make content available in RSS. A news aggregator can help users keep up with all their favorite blogs by checking their RSS feeds and displaying new items from each of them.

Several versions of RSS have been put out on the Web, but the latest is 2.0, the one most recognized by current RSS users, and the one employed by emailROI. eROI client You Software currently has one of the best RSS aggregators built into its You Control software, available at www.yousoftware.com. RSS allows tracking systems to find the feeds, as in blogs, and check for changes and updates.

About eROI
eROI, Inc. helps its clients generate and capture qualified leads online through email marketing, e-commerce, search engine marketing, and Web site development. eROI's unique approach transforms clients' Web sites into effective vehicles for capturing leads. The company's email campaign management services include planning, email design and email list management and their award-winning technology platform enables clients to build, send and track HTML emails. Clients include Cingular Wireless, GE Supra, Harland Financial Solutions, InFocus, Kettle Foods, Learning.com, Microsoft, NW Natural, OHSU, PGE, Planar, SEGA, TransCore, and WebMD. For more information, please visit our Web site at www.eroi.com.