MediaPost Selects eROI as Email Service Provider

PORTLAND, OR--(Marketwire - February 11, 2008) - eROI, Inc., a leading online marketing agency, today announced that MediaPost Communications, the leading advertising and media Internet portal, has selected eROI as their first email service provider (ESP). MediaPost will use eROI's email marketing platform, emailROI, for broad use for over 30 MediaPost publications.

By using emailROI, MediaPost is able to continue creating and producing emails on their existing content management system, then send them to the emailROI platform for distribution, tracking and reporting. emailROI allows MediaPost to better report with advanced email tracking for emails sent to their member base.

"We are proud to have MediaPost join our family of clients," said Ryan Buchanan, CEO of eROI. "We continually strive to provide the best services for clients that want to communicate with precision and agility. Our customers have chosen to work with us because we make doing this easy and as effective as possible."

Now delivering millions of emails a month to online marketers around the world, MediaPost and eROI have established this relationship to focus on getting the news, information and program notifications that hundreds of thousands of marketers rely on daily. "MediaPost ran emailROI through several tests and we feel they provide the most efficient and complete solution for our needs," said Jeff Loechner, President of MediaPost Communications. "MediaPost sends out newsletters and notifications to over 100,000 members daily. It's important that we have the ability to segment our members, then build, send and intelligently track professional email newsletters that look great across all major email clients."

During testing to troubleshoot any issues that might arise from content and email reputation, eROI worked with its partner ReturnPath to do advanced email deliverability and content rendering. MediaPost relies on eROI to make sure their emails make it to their subscriber's inbox.

About eROI
eROI, Inc. is a leading online marketing agency merging interactive design with powerful e-marketing tools. The agency helps its clients build community online and convert their prospects into customers. eROI empowers its clients with e-marketing software tools and knowledge of online marketing strategies they need for continued success. Clients include CBS Sports, Email Experience Council, Hewlett-Packard, Kettle Foods, Konami, Microsoft, NW Natural, Ogilvy, PGE, Papa Murphy's Pizza, Providence Health Plan, SEGA, and Travel Oregon. For more information, please visit our Web site at www.eroi.com.

About MediaPost
MediaPost Communications is an integrated publishing and content company whose mission is to provide an array of publications, events and resources for media, advertising and marketing professionals. Since 1996, MediaPost.com has been the leading online community providing news, events, and directories helping more than 100,000 members better plan and buy both traditional and online advertising. For more information please go to www.mediapost.com.

Contact info:
Rachel Weikum
503-636-4762