eROI Releases New Email Marketing

eROI Releases New Email Marketing Report. For Emailers, Monday is still best. RadiSys Pegs eROI for Email Strategy Revamp

PORTLAND, Ore. (October 12, 2004) In July of this year, e-Marketing company eROI released a Q2'04 study that showed the most effective days to send email marketing. In that study, "How's Monday for You?", it was found that Monday was the best day to send marketing email, even though Tuesday and Wednesday were currently the prime days. The study has recently been updated to include numbers released for Q3'04. The major findings show that Monday leads the pack with number of reads. The trend heads downward as the week progresses. Clicks follow the same pattern, with higher numbers on Monday and a lower trend towards the end of the week, though there is a slight upward tick in reads on Friday.

The updated study finds that Thursday has taken over as the day with the highest number of emails sent, as compared to three months ago, when Tuesday saw the biggest spike. "We see that things are smoothing out a bit in clicks and reads, but people seem to get tired of reading and clicking on email as the week progresses. Provide your offers early in the week as most people are still reading their emails at work," said eROI email analyst Jeff Mills.

In studying full-service versus self-service email marketing numbers, it was found that there was a 52.8% increase in read rates and a 73.2% increase in click rates with clients who used eROI's full-service email marketing offerings. These results are likely due to the ever-changing environment of email marketing and the dynamic relationship marketers must have with their customers. eROI email statistics show that increasing the effectiveness of your marketing budget is directly related to utilizing a strong email marketing agency for your e-Marketing efforts.

In the original Q2'04 study, eROI studied results from more than 7.7 million commercial messages sent over 30-days by more than 6,000 marketers from a wide range of industries, and found that recipients actually open and click a lot more on Monday. The latest update solidifies that trend.

"Monday is coming across as the clear leader even though it has the lowest volume of the work week, because recipients are more likely to read their email," said Mills. Email fatigue also hasn't set in yet on the first workday of the week, he adds. "People appear to be less bothered by this lower volume of email. Work hasn't really piled up for the week yet, so they have the time to read and respond."

Download the latest news at www.eroi.com.

eROI Signs RadiSys, Other New Clients
New clients for eROI include RadiSys, a leading provider of advanced embedded solutions for the commercial, enterprise and service provider systems markets www.radisys.com, and InFocus, a worldwide leader in digital projection technology and solutions www.infocus.com.

About eROI
eROI, Inc. helps its clients generate and capture qualified leads online through email marketing, e-commerce, search engine marketing, and Web site development. eROI's unique approach transforms clients' Web sites into effective vehicles for capturing leads. The company's email campaign management services include planning, email design and email list management and their award-winning technology platform enables clients to build, send and track HTML emails. Clients include Cingular Wireless, GE Supra, Harland Financial Solutions, InFocus, Kettle Foods, Learning.com, Microsoft, NW Natural, OHSU, PGE, Planar, SEGA, TransCore, and WebMD. For more information, please visit our Web site at www.eroi.com.