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emailROI Acquires Anvil Media, Inc
Press Release - September 8th, 2003
emailROI Acquires Anvil Media, Inc. and GCM Development
Email marketing agency expands to offer site promotion and Web development services
PORTLAND, Ore. (September 8th, 2003) - emailROI, Inc., a full-service email marketing agency, today announced that it has acquired the assets of Internet marketing firm Anvil Media, Inc. and Web developer GCM Development. The merger will enable the company to better service its existing client base and compete effectively in new markets.
emailROI expects to finalize the acquisition by the end of this year, effectively integrating the complimentary services of the founders' independent companies into the emailROI brand and infrastructure. The combined entity will include six full time employees and half a dozen contractors.
Kent Lewis, founder of Anvil Media Inc., and Ryan Buchanan, founder of GCM Development, each managed their own businesses separately while collaborating on client projects prior to launching emailROI last year. "We quickly realized our clients had a common set of needs and we collectively had the solution through an organic partnership," said Kent Lewis, emailROI president. "The merger will streamline operations, sales, marketing and best of all, the clients appreciate the simplicity."
"We will be better equipped to go up against full-service agencies on a national scale with a single integrated brand, yet maintain our low overhead and value-based pricing," said Ryan Buchanan, emailROI COO.
emailROI, Inc., founded in November of 2002, provides email marketing services to companies interested in extending their brand and increasing the return on marketing investments. Funded by a small initial investment, the company has grown rapidly on revenues from Fortune 2000 clients including Cingular, Gardenburger, InFocus, Microsoft, PlaceWare, TransCore, Tripwire and Wal-Mart.
About Anvil Media
Anvil Media, Inc., an Internet consultancy specializing in increasing a company's Web site visibility and performance as a marketing vehicle, is one of the Northwest's premiere search engine marketing (SEM) agencies. A partial client list includes Conducive Technology, InFocus, Learning.com, Novas Software, Planar Systems and Schering Plough Corporation.
About GCM Development
GCM Development, a Web development firm offering proprietary e-commerce, online event registration and collaboration tools, has a client roster including Edson Hill Golf, Greenline Publications, New Century Mortgage, PREM Group and Reach The Beach. GCM Development boasts list of over 60 national clients and hosts over 100 Web sites.
About emailROI
emailROI, Inc. helps companies generate a measurable return on their marketing investment via engaging, relevant and timely email and Web-based communications. The company's email marketing campaign management services include planning, design and list management and their award-winning technology platform allows clients to build, send and track emails. Additional services offered through a recent acquisition include Web site development and promotion. Clients include Cingular Wireless, Credence, ESI, etronics.com, Gardenburger, Harland Financial Solutions, InFocus, LaCie, Learning.com, Microsoft, Miracle Ear, PlaceWare, Schering Plough Corporation, TransCore, Tripwire and Wal-Mart. For more information, please visit our Web site at http://www.emailROI.com .