Dylan Boyd To Chair The Email Experience Council Nonprofit Project Committee

Portland, OR, August 28, 2008 — eROI, Inc., a leading interactive marketing agency, today announced that Dylan Boyd, Vice President Sales and Strategy, has been elected to The Email Experience Council’s (eec), 2008/2009 Roundtables and Advisory Committee. The eec, the email marketing arm of the Direct Marketing Association (DMA), is a global professional organization that strives to enhance the image of email marketing and communications.

Boyd will co-chair the Nonprofit Project committee. Each year the eec chooses a nonprofit with an email challenge and assembles a team of expert members to help them achieve their goals. “I’m looking forward to supporting the overall goal of advancing email as a powerful marketing and communications channel,” says Boyd. “Having the opportunity to assist a nonprofit organization with its communication strategy and helping them achieve greater success through effective email marketing is an experience that I’m excited to be a part of.”

As noted in their August 22, 2008 press release, eec founder, Jeanniey Mullen notes, “the Email Experience Council’s recent growth and success did not stem from just one person’s efforts, but are the results of the collective efforts, passion, and dedication of the community. The email marketing community is fortunate to have an active membership that continuously steps forward to donate their time and energy. With their help, the eec has become a force, and the leaders of our roundtables and advisory committees drive that force forward. I am pleased to invite the new group of leaders into the heart of the eec as they continue our focus of enhancing email marketing and communications.”

2008/2009 Email Experience Council Chairs

The Consumer Education Roundtable
Jason Baer, President, Convince & Convert
D. J. Waldow, Account Manager, Bronto Software

The Deliverability & Rendering Roundtable
Michelle Eichner, Vice President of Client Services, Pivotal Veracity
Jack Sinclair, Chief Operating Officer, Return Path

The Email Design Roundtable
Lisa Harmon, Principal, Smith-Harmon
Megan Walsh, eMarketing Manager, Williams-Sonoma

The List Growth & Engagement Roundtable
Arend Henderson, Chief Analytics Officer, Q Interactive
Nate Romance, Senior Strategist, ExactTarget

The Measurement Accuracy Roundtable
David Daniels, Vice President, Research Director, JupiterResearch
Loren McDonald, Vice President of Industry Relations, Silverpop

The Advocacy Advisory Committee
Jordan Ayan, Chief Executive Officer, SubscriberMail
Jordan Cohen, Senior Director of Industry Relations, Goodmail Systems

The Member Initiatives Advisory Committee
Joel Book, Director of eMarketing Education, ExactTarget
Stephanie Miller, Global Markets Catalyst, Return Path

The Speakers Bureau Advisory Committee
Kay Cavender, Director of Communications, Silverpop
Lana McGilvray, Vice President of Marketing, Datran Media

The Nonprofit Project
Dylan Boyd, Vice President Sales and Strategy, eROI
Aaron Kahlow, Founder, Online Marketing Connect

About eROI
eROI, Inc. is a leading online marketing agency merging interactive design with powerful email and web marketing tools. The agency helps its clients build community online and convert their prospects into customers. eROI empowers its clients with the creative strategies and interactive software solutions they need for continued success. Clients include Wacom Technologies, CBS Sports, MediaPost, The National Archives, Banfield Pet Hospital, VIV Magazine, Zinio, Travelocity, Ivar’s Restaurants, Modern Luxury Media, and Travel Oregon. For more information, please visit www.eroi.com.

About the Email Experience Council (eec)
The Email Experience Council (eec) (www.emailexperience.org), the email marketing arm of the Direct Marketing Association, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Member Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

Media Contact
Rachel Weikum
Weikum Communications
503/636-4762
rachel@weikumcommunications.com


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