emailROI Launches with Customers

Press Release - December 2nd, 2002

emailROI Launches With Customers and Revenue
Sonus selects startup to manage email marketing campaigns

PORTLAND, Ore. (December 2nd, 2002) - emailROI, a provider of email marketing services to corporations, today announced that it has publicly launched with clients and revenue. Concurrently, the company announced that Sonus (AMEX:SSN), a leading provider of private label and multi-brand products to hearing-impaired patients, has selected its management services to implement email marketing campaigns.

emailROI (pronounced "email R-O-I") specializes in developing and managing email marketing campaigns for Fortune 1,000 companies. The Portland-based company is poised to break new ground through its innovative combination of email strategy, creative and technology. Flagship clients include Harland Financial Solutions, Herman Miller Workplace Resource, Learning.com, NCD, PlaceWare and Sonus.

"After hearing too many marketing executives complain about high prices, lackluster creative and poor account service from current email marketing service providers, we decided to offer an alternative that costs significantly less and delivers results," stated Kent Lewis, emailROI president. "We're extraordinarily excited to be able to leverage our past experience in this area to generate a meaningful return on investment for these companies."

emailROI differentiates itself from competitors by following a simple philosophy throughout the development process: insight occurs through conversation, and insight leads to sales. The philosophy has guided the development of a dialog strategy: conversation, connection and community. The strategy, outlined in detail on their Web site, is evolutionary in turning prospects into customers and eventually into evangelists.

Sonus Selects emailROI
Sonus continues to expand its branding efforts by leveraging emailROI's technology platform, which includes rapid development, deployment and tracking of customized HTML emails, to communicate with customers and affiliates. The system will be used to generate revenue as well as decrease marketing and operational costs.

"Sonus is always looking for best-of-breed service, without paying exorbitant prices. I think we've found it with emailROI," stated Dylan Boyd, e-business development manager at Sonus. "We're confident in their ability to deliver results to the bottom line."

"Because we're a service-focused company rather than a technology-based company, we're able to wrap our services around our customer's company, rather than the other way around," stated emailROI's Chief Operating Officer, Ryan Buchanan. "In Sonus's case, they needed a reliable, easy-to-use application for their email newsletters, which we were able to provide."

About Sonus
Portland-based Sonus sells private label and multi-brand products to hearing-impaired patients through 87 company-owned retail stores and 1,500 licensed network affiliates in the U.S. and Canada. They combine well-trained, caring professionals, the best equipment available and a unique philosophy to provide the best solution for each individual's hearing fulfillment. Sonus is a subsidiary of Amplifon USA, a division of Amplifon MI, based in Milan, Italy.

About emailROI
emailROI, Inc., a provider of email marketing services, helps companies generate a return on their marketing investment via engaging, relevant and timely email communications. The company's email marketing campaign management services include strategic planning; creative and production; distribution and tracking; and reporting and analysis. emailROI also allows customers to determine the size and scope of services they receive, ranging from fully-outsourced email campaign management to self-managed distribution and tracking. Clients include Columbia Edgewater Country Club, Harland Financial Solutions, Herman Miller Workplace Resource, Learning.com, NCD, PlaceWare and Sonus. For more information, please visit our Web site at http://www.emailROI.com .