eROI Execs Tapped For Several Speaking Engagements

Portland, OR – October 7th, 2008 - Executives from eROI, a top interactive and email marketing agency, have been chosen as featured speakers and panelists at several exciting entrepreneurial, interactive and direct marketing events.

AeA Emerging Business Event: Building and Scaling Your Teams Emerging companies face a tough fight for growth. Their survival depends heavily on the capabilities and experience of the team, but it can be daunting to assemble the right team at the right time. This program examines how successful entrepreneurs have built their teams, and then scaled them through stages of growth.

The panelists will discuss topics such as:

What are the defining stages of a company’s growth life cycle?
What unique challenges do growth companies face in each stage?
How do you decide which functional roles should be filled first and find the right talent?
What are the distinct demands on teams during different stages in the company’s lifecycle?
How do you tell that you’ve reached a transition stage and need to switch team members?
How can you address shortfalls in the team’s capabilities?
What are the pitfalls you should avoid?

Featured Panelists:
Allen Alley, Co-founder, Pixelworks
Ryan Buchanan, President and CEO, eROI
Richard A. Lazar, Long-time Entrepreneur
Steven Smith, Founder, Tazo Tea

Moderator:
Holly Files, COO, Chockstone

Event Details:
Date: Thursday, November 13 , 2008
Time: 7:30 a.m.- 8:00 a.m. Breakfast and Networking, 8:00 a.m.-9:00 a.m.
Program Location: Skyline Banquet Room, Oregon Zoo, Portland, OR
Fees: $35 AeA and OEN Technology Industry Members, $ 55 Nonmember Technology Companies, $95 Other Nonmember Companies

A Tale of Two Inc. 500 Companies
Ryan Buchanan, CEO of eROI, will be one of four speakers at “A Tale of Two Inc. 500 Companies” hosted by Starve Ups on Tuesday Oct. 14th. The event will focus on email marketing company eROI and software company Jive Software. Buchanan will be joined by Maureen Pimley, eROI Vice-President of Client Services, Dave Hersh, Jive Software CEO, and Bill Lynch, Jive Software co-founder. The host, Starve Ups, is an entrepreneurial group comprised of several small businesses, which hosts events of interest to the small business community. This lecture is a public event and runs from 6 – 9 P.M at eROI – 505 NW Couch, 4th Floor.

NACHA—The Electronic Payments Association (Internet Council)
The ecommerce landscape is characterized by an ever-increasing number of online retailers as well as online buyers. Creating and maintaining a competitive and long-term sustainable e-commerce channel obligates attention to business process “stickiness.” Stickiness is created at ecommerce sites through brand equity, customer loyalty and other useful site functions, technology tools, entertainment, and community. To maintain market leadership, corporate innovation is imperative for creating a financial hurdle that discourages customers from switching to competitors. Panelists will share their respective insights into the stickiness factor to drive ecommerce.

Ryan Buchanan, CEO of eROI, and Rocky Scales, VP of Sales for Vesta, will be the panelists speaking for the event titled “Merchants Roundtable: The Stickiness Factor — Using Technology to Maximize Customer Relationships”. Tim Quisenberry is the event moderator. It will take place on Wednesday Oct. 15th from 7 A.M. to 6 P.M. at the Benson Hotel.

Oregon Business Forum
Ryan Buchanan will be the guest speaker for the Entrepreneurial Experience hosted by Oregon Business Forum on Tuesday Oct. 21st. The event will take place from 11:30 A.M. to 1 P.M. at Marylhurst University. As the CEO of eROI, an Inc. 500 company and an industry leader in email marketing, Buchanan will draw on his experiences to inform others about the issues surrounding starting a new business.

Tapping into the New Media with Narrow-casting: Online Marketing and Public Relations Fundamentals
On Wednesday Oct. 29th, Ryan Buchanan will be joined by Lisa Donoghe, President of LAD Communications, Mark Douglas, VP of Marketing for Culinate.com, and Kim Carlson, Editorial Director for Culinate.com. The event is hosted by the Oregon Department of Agriculture. It will take place from 9:30 – 11:15 A.M. at the Food Innovation Center. The event will include insights from the four guest speakers regarding their outlooks on today’s marketing and communication issues with new media.

DMA Las Vegas
Dylan Boyd, VP of Sales and Strategy for eROI, will be a featured speaker at several breaksessions for the DMA Conference - Las Vegas (Oct 11-16). Dylan will speak on Leveraging Digital Magazines to Boost Conversions and Build-in Value (10/13/2008 11:15 AM - 12:15 PM) and Digital Publishing (10/15/2008 1:45 PM - 4:00 PM).

DMA London
On Tuesday Nov. 4th, Dylan Boyd, VP of Sales and Strategy for eROI, will be speaking with Jeanniey Mullen, Founder of Email Experience Council and CMO at Zinio. The event titled, “A Practical Guide to Email Marketing,” will be hosted by DMA from 9:00 A.M. to 4:30 P.M. at Thistle Marble Arch in London. The event will have breakout sessions focusing on email marketing in business-to-business, business-to-consumer, and nonprofit sectors, giving participants the opportunity to focus on specific sectors and the unique issues surrounding them. The event is designed to give participants new insights on how email marketing works, teach them where to invest, help them learn how to integrate email with other channels, and help them identify the key drivers for higher ROI and revenue contribution. The event costs £295.00 + VAT (£346.63) for DMA members and £425.00 +VAT (£498.75) for non-members.