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September 12, 2006

eROI Upgrades Email Marketing Platform

eROI Upgrades Email Marketing Platform, emailROI, Delivering The Most Advanced Email Marketing Capabilities for Driving High-Value Customer Interactions

New Sophisticated Interface Provides Customers with One Click Access to Key Information, Improved Performance and Usability

Portland, Ore. – September 12, 2006 - Online marketing expert, eROI, Inc., today announced the availability of its next-generation emailROI product providing customers with superior software usability and navigation and improved speed and efficiency. EmailROI offers an award-winning technology platform that allows companies to build, send and track HTML and text emails easily and affordably. The upgraded version gives customers the most advanced and comprehensive email marketing capabilities in an intuitive user interface and extensible on-demand solution.

"This is the first time in the company's history that we've done a major re-vamp of the layout of the emailROI product," said Ryan Buchanan, President and CEO of eROI. "The interface is built entirely with style sheets (separating the presentation layer from the content layer) which increases performance with faster load times. Additionally, this next generation of emailROI is even easier to custom brand to our agency and media partners. We've received positive feedback from our beta users on the consistent look and feel as well – we're thrilled to be releasing this major upgrade."

eROI has added 75 percent more emailROI customers this year over last year who use emailROI to help them increase sales and extend brand awareness via electronic communications. "As a fan and user of emailROI for the past three years, I can't believe that they've made it even easier to create, send and, most importantly, track our email campaigns," said Sean Lowery, President, Prospera Events, LLC (producers of InnoTech). "The expanded reporting features are especially helpful for our growing business by simply and clearly guiding us as we customize messages to each specific market."

" just took a peak at the new interface and it is intuitive, so even I can figure it out," said Kate Bailey French, Director of Marketing and PR for gDiapers. "Of course, non-techie/creative types like myself appreciate icons and GUIs wherever possible."

Key Features in EmailROI
Besides the sophisticated new look and feel of the emailROI product, eROI launched its Toolbox and other features within the emailROI platform.

RSS to Email: It's not just an RSS Vs Email world. We have made it easier for you to go email to RSS or RSS to email.
Saleforce / emailROI Sync Tool: If you are a Salesforce user or prefer another CRM, find out how our new integration tools and API can be used to make your life, and lists, easier. Drop us a note to set a time to see how we can help.
Daily Trigger Reports: Are you sending our daily triggered email campaigns from past behaviors? Now we have added an email that is sent to you each day letting you know who got what campaign. Keeps you up to speed at what auto generated campaigns are wizzing into the inbox.
Auto Campaign Reports: Now you have the ability to create auto reports that are generated and sent to you in the midst of a campaign. You already have enough on your plate, so these recap email will remind you about goals you are tracking.
Test Lists: In the My Account --> Update Account section, you can now set up default lists for internal pre-campaign tests. These will appear as an option in the Send screen to remind you to test before you launch.
Note Pad: A new built in Note Pad is not included to give you a place in the interface to save forms you create for later use and reference.
Increased Server Capacity: We added new servers taking our per hour delivery rate to faster deployments that are safe for all ISPs. For those of you sending million plus lists at a drop, we have made it so that these lists move from the emailROI system to the inbox even quicker.