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eROI Launches Cycle Oregon Web Site

Garners Record-Breaking Online Event Registration Revenue

PORTLAND, Ore. (February 23rd, 2004) - While Cycle Oregon's grand kickoff party at Nike's Tiger Woods Center attracted more than 2000 attendees, the rest of Cycle Oregon's supporters and participants must have been on Cycle Oregon's new Web site! Within 24 hours of launching cycleoregon.com at 7:30 p.m. on February 18th, the site collected more than $300,000 in revenue from online registration and e-commerce sales powered by eROI and technology. Additionally, the site was designed and built by eROI's Web development team.

"This is by far the largest and most complete Web site Cycle Oregon has been able to offer. There's a bevy of information available to visitors and our riders appreciate the resources now available to them via the Web," said Mark Anderson, Senior Account Director, Cycle Oregon. "With more than 90 different pages and seven separate online registration sequences, the team at eROI has made this year's Web site and world-wide launch a grand success. We couldn't have accomplished this without them."

About eROI
eROI, Inc. helps its clients generate and capture qualified leads online through email marketing, e-commerce, search engine marketing, and Web site development. eROI's unique approach transforms clients' Web sites into effective vehicles for capturing leads. The company's email campaign management services include planning, email design and email list management and their award-winning technology platform enables clients to build, send and track HTML emails. Clients include Cingular Wireless, GE Supra, Harland Financial Solutions, InFocus, Kettle Foods, Learning.com, Microsoft, NW Natural, OHSU, PGE, Planar, SEGA, TransCore, and WebMD. For more information, please visit our Web site at www.eroi.com.

About Cycle Oregon
Cycle Oregon is a non-profit organization dedicated to bicycling enjoyment, safety and education. Launched in 1988, the annual Cycle Oregon ride brings together bicycle enthusiasts from around the world, touring nearly 400 miles through some of Oregon 's most beautiful country. 2003's event featured 2,000 participants from 50 states and 6 foreign countries. All proceeds from Cycle Oregon go to the Cycle Oregon Fund at the Oregon Community Foundation. The Fund was created in 1988 to help preserve and protect the special places of Oregon and supports community development projects in the regions through which we ride. To date, the Fund has granted more than $4 million dollars to the people who help make our adventure possible each September. Visit Cycle Oregon online at http://www.cycleoregon.com .

 

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