E-Marketing Firm, eROI Gets the Vote Out Online

PORTLAND, Ore. (October 1, 2004) eROI, Inc., a full-service e-marketing agency, has thrown its hat into the ring and launched a new website to give a different, e-based spin on the upcoming election. The site, www.eroi.com/vote_eroi.htm, examines how the world of e-marketing has taken politics by storm.

Through the site, eROI hopes to explain the tactics used by political e-marketers and what they have to gain by getting the message to your inbox. The site features commentary articles, like "How Blogs Shaped the 2004 Campaign" and "Candidates Cast Vote for the Internet," written by those within interactive agencies, as well as links to video clips, and sites to check out. There is also a contributed article from the team that built out the Howard Dean campaign online strategy. The world has changed as we know it and this could be the precedence for where the online marketing world is heading.

"We have seen more online marketing and dialogue than any year prior. This is the year that will mark the rise of the political race on the web," said Ryan Buchanan, eROI's chief executive officer. "Online ads, blogs, special interest sites, email campaigns, RSS News feeds, live event coverage, and candidates hiring teams of specialists to drive their online strategy. It is amazing to see how much the general public has embraced the web for information gathering and sharing."

The site, www.eroi.com/vote_eroi.htm, will be up through election day.

About eROI
eROI, Inc. helps its clients generate and capture qualified leads online through email marketing, e-commerce, search engine marketing, and Web site development. eROI's unique approach transforms clients' Web sites into effective vehicles for capturing leads. The company's email campaign management services include planning, email design and email list management and their award-winning technology platform enables clients to build, send and track HTML emails. Clients include Cingular Wireless, GE Supra, Harland Financial Solutions, InFocus, Kettle Foods, Learning.com, Microsoft, NW Natural, OHSU, PGE, Planar, SEGA, TransCore, and WebMD. For more information, please visit our Web site at www.eroi.com.