Resource Center
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eROI Download Center - Download our Free Guides, Email Studies, Case Studies, and E-Marketing Resources. Get Started.
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Case Studies
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Wacom Case Study - New!
This case study discusses the concept, strategy, and implementation of the phenomenally successful "Power of the Pens" campaign that truly built a community of artists using Wacom products. For this campaign, we wanted to share that connection of experienced and new artists. We wanted to turn brand awareness into full-fledged adoption. We did this by…
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Bringing Sexy Back to Email Marketing - New!
This presentation by eROI CEO Ryan Buchanan demonstrates the "sexy" and "unsexy" in email marketing. Ryan shows us how to ensure that our email marketing efforts are sexy, inside and out!
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Ridgewood TV - New!
This case study focuses on the project process from ideation to launch. It details the creative and backend functionality utilized for this project and the results of the site launch from a social networking standpoint.
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Travel Oregon
Learn how Travel Oregon, the state's tourism marketing group, undertook increasing its email marketing effectiveness by making its newsletter highly relevant and delivering it on days that its recipients are most receptive to its message.
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Kettle Foods
Kettle Foods wished to develop a new and exciting chip flavor to add to their current 20 flavor offering. This new flavor needed to be unique yet appealing to their loyal customers and the general chip-consuming public.
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InFocus Hoops
InFocus, the worldwide leader in digital projection, was looking to grow their consumer list. We took a focus on the NCAA Tournament to engage customers and help grow awareness for a new way to watch HD sporting events.
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Meade Auto
This case study highlights an email campaign that drove a very high response rate and ROI for an auto dealer on a customer base that had not previously been marketed to via email.
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Email Guides
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Look Beyond Money – Building Customer Value - New!
Don’t just focus on price for the one-time sale to a short-term customer, build customer value. Value comes in multiple forms — each requiring more involvement from your customer — Revenue, Loyalty, and Advocacy. Learn how to make brand advocates out of your customer base.
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eMail Marketing Guide Part 1
This guide leads you through the basics of the entire email campaign including strategy, list management, creative, and detailed measurement
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eMail Marketing Guide Part 2
This guide leads you through the basics of the entire email campaign including strategy, list management, creative, and detailed measurement
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Customer Lifecycle
Have you thought about your customer lifecycle and how to respond to your customers as individuals? This will help you in what to look for.
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Reaching the Inbox
No matter how beautiful an email or amazing an offer, it does not mean anything unless you get to the inbox
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Email Design Best Practices
What do you need to consider about your email design you did not think about?
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Quarterly Studies
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Q2 2008 CRADLE & GRAVE EMAIL MARKETING SURVEY RESULTS - New!
We gained valuable insight on over 500 marketers’ email marketing processes with a 20 question email marketing survey, and found some interesting results and trends. How does your email marketing process measure up? Download our presentation of the full results!
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Q3 2007 Email Marketing Statistics
Final quarterly review of email statistics by day and time.
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Time and Day Q2 2007
Q2 2007 quarterly review of email statistics by day and time.
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Q2 2007
A look at how marketers perceive email design and coding and how it compares to agencies.
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Holidays 2006
What kind of offers will entice your customers during the holidays? A look at marketers perceptions of what works and what doesn't in email.
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Q2 2006
Breaking down email behaviors and trends - a survey of over 300 respondents as well as statistics by hour of the day, day of the week for overall email marketing.
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Q1 2006
Q1 2006 looks at statistics based on list size from lists of less than 500 people to lists over 200,000 people.
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Featured Download
Wacom products have become such an essential tool to digital artists. The company bridges the gap...