Online Brand Campaign

We are firm believers in the campaign. The campign email, the campaign direct mail, the campaign print campaign, the campaign site, the campaign microsite and the campaign landing page. Have you run a campaign before on a true level that allows you to measure the points of interaction?

If your answer is no, then you should seriously think about what you can do this coming year to build an online marketing campaign.

We continually work with clients to create microsites for different reasons. We have a Fortune 500 client that needs to have an integrated campaign site for lead capture from email, direct mail, print ads, and seach engine campaigns. The microsite is a new venture for this company, and they are amazed to see it accurately track ROI of each lead source, from response, to leads, to conversions. Each of the people targeted by the microsite may have had prior exposure to the brand online, but by associating it with a different URL, offer and experience, we may have just opened up a new touchpoint that the user has not heard of.

Other campaigns involve converting direct mail lists to opt-in email lists. Email provides faster two-way communication with customers, delivering greater information exchange in a shorter period of time for much less expense.

Most importantly each of these touches, while a slight departure from the current online visibility, stay within the brand guidelines to continue and enhance the experience.