Travel Oregon
Through its
award-winning site, monthly email newsletter, video-enriched blog and more, Travel Oregon, the state's tourism agency, does a model job of using
online tools to promote the beauty, wonder and appeal of Oregon to would-be visitors. But tourists aren't Travel Oregon's only audience -- the agency must also effectively
communicate events, news, legislation, developments, tactics and plans to the many businesses, organizations, chambers of commerce and groups closely tied to Oregon tourism. To help manage the volume of information,
eROI created Travel Oregon a blog and accompanying RSS-fed email template specifically for industry insiders. Now, industry-related information posted to the blog by Travel Oregon managers only once is available in real time from the blog or any RSS reader, and is automatically sent to email subscribers on a monthly basis.