Matchpoint

• Brand Identity
• Web Design
• Custom Web Design
• Social Networking
• Online Strategy
• CMS
• Email Marketing
• Custom Email Design

Products Used

Matchpoint, a social networking and job resource site for working parents, commissioned eROI to develop a brand around their unique business. Matchpoint needed to express a very progressive idea for both young, working parents, as well as the large companies that seek to employ them.

We developed a unique mark that uses stylized curved forms to create the abstract letter M, fused with a sophisticated and professional typeface. The final logo design successfully represents a forward thinking, savvy company that is both friendly and resourceful.