
Perkins and Company
Perkins and Company is the largest local accounting firm in Oregon. In contrast to the rest of the accounting industry, they have created a legitimately fun culture and environment for both employees and clients.
Exploratory exercises in taglines, vision statement and brand voice, generated the primary logo concept – an abstract, dynamic symbol where a "P" is visible in the negative space and the radial nature of the symbol denotes a sense of optimism and collaboration.
