Circlehoe

Products Used

The hoe with a circle-shaped head, Circlehoe works like magic removing weeds from your garden. However, the founders of this remarkable tool had a hard time telling their story online. Circlehoe approached eROI with their story and eROI took it from there by pulling all of the ingredients together – eROI designers orchestrated a professional photos shoot of the product and pulled imagery of deep, delicious greens into the site. The major question that users ask is, "What is a Circlehoe and how does it work?" All of the words and images in the world would only tell part of the story, so one of the primary calls to action on the site is to watch the video (which plays in an elegant lightbox at the center of the user's screen). The site's eROI-powered e-commerce experience is well-branded and smooth. Working together, these successful elements led to the site shattering online sales goals within a few months of launch.