Dunderdon

Dunderdon, a Swedish manufacturer of high-end rugged urban workwear (think Carhartt meets Ben Sherman), has a small but loyal following in Europe and is hoping to expand its market into the US and then the world. With the quality of their product (we nabbed some of their fly threads for ourselves), and now with this new we're confident Dunderdon is headed in the right direction. The clean lines and simple design of www.dunderdon.com reflect the clothier's emphasis on quality product. The look resonates with the company's target audience – the designer / artist / architect / arm-tatted / "we’re too hip to wear suits" set.

The goal of this project was to base of loyal Dunderdon evangelists. To that end, eROI integrated a blog and put together a profile section – dubbed 'Workspace' – which features local representatives of the Dunderdon audience. Future plans are to turn this portion of the site into a area where people in the Dunderdon community can communicate with each-other and Dunderdon.