CBSSports.com Email Campaign
CBSSports.com wanted to increase membership in their Fantasy Sports Leagues for both football and baseball. They worked in collaboration with eROI to design an email marketing campaign for avid sports fans. The messages featured the latest news, video elements and important info for Fantasy League participants. eROI helped analyze components of the email campaign to allow CBSSports.com to better understand the habits of savvy sports fanatics and improve their messaging in the future. The emails contained a simple send-to-a-friend feature allowing fans to bring their buddies in on the fun and help expand the CBS Sports Leagues.
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Email Design
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