The Dessy Group Email Campaign

Products Used

Project: The Dessy Group, a leading retailer for wedding formal wear, wanted to spread the word online about their elegant products.

Challenge: Promote the new Dessy Group products via email, integrating the look, feel and voice of The Dessy Group brand while resonating with the target audience of brides-to-be.

Solution: eROI designed an email campaign complete with a flash video on “The History of Bridesmaids.” The video contained a unique cardboard cut-out art style, which helped the message be fun and humorous, while also showing off the wide array of dresses and accessories that Dessy has to offer. The email went out to potential customers registering for weddings and included a “send-to-a-friend” feature to help their off-the-wall email video campaign go viral.