
Ivar's
The Ivar's email design is a great example of textural and image exploration. The Ivar's brand is one of history and depth, providing adequate challenges to this template and campaign. eROI had to maintain the brand’s attributes while creating a newsletter that is relevant and fun for the Ivar’s community. Through solid imagery and well-placed iconography, eROI successfully achieved all of the campaign’s objectives. Little design nuances, like the use of a parchment paper illusion, elevate the brand story while creating an interesting and positive backdrop for information.
The email effectively drives interested patrons to the various Ivar’s restaurants and promotes the important Ivar's community events, such as the Ivar's Fourth of July Celebration, and the many sporting events Ivar’s caters.
