Salomon

• Email Marketing
• Custom Email Design

Products Used

Ski equipment and apparel maker, Salomon, chose eROI to design an email template for its B2B channel and promote clearance products. eROI needed to tie branding elements into Salomon's website and optimize the template for email marketing. Some of these optimized elements were built into a flexible template that empowered Salomon's marketing team to upload seasonal product features and graphics into specific parts of the email layout. Salomon witnessed a dramatic lift in sales by implementing these email marketing campaigns.