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Arboria

Arboria approached in need of a site that would sell its products - beautiful, unique wooden garden furniture and structures - without hitting visitors over the head with a sales pitch. The company’s products are designed to enhance soothing, relaxing outdoor space; the site had to conform to that same agenda.

eROI designed and that looks more like a series of brief Sunset Magazine articles than a catalog of garden products. By using compelling product imagery and displays that feature captions, as well as a complementing color scheme, the site creates interest in the product and a desire to learn more.