
HBO: Sin City Diaries
HBO Cinemax's sensual new Sin City Diaries – the tale of Las Vegas VIP concierge Angelica on a mission to make her clients' every fantasy come true – needed appropriately sensual online promotion. HBO teamed with eROI to create a user-generated social networking site centered on video. Users are invited to submit videos of their own fantasies, rate and comment on others’ videos, and create MySpace-like online profiles. Built on a powerful development tool called KickApps, eROI's designers were able to completely customize and brand all the elements of the site.
