Wacom Pen Collective Microsite

Products Used

The goal of the Wacom Pen Collective was to get visitors to look past the product and meet the people who love the freedom Wacom’s products provide their users. The Pen Collective microsite gives consumers a chance to meet some extraordinarily talented artists and see how they take advantage of Wacom’s innovative graphic tablets and pens. The Pen Collective mixes tutorials, testimonials and a good dose of humor, along with a pinch of social networking.

The site offers the opportunity to meet such people as Mark, an illustrator who prefers his pen to his girlfriend, or Alex, who will show you how she uses her pen to remove the cellulite from her sister’s wedding photos. The site also allows other users to share their own story with the world and become part of the Collective.