Alex Williams

Join eROI at DMA 2010 in San Francisco – October 11th-14th

Posted by Alex Williams in Marketing Events on October 6, 2010 | Published: October 6, 2010

Alex Williams, Strategy for eROI, will be presenting in San Francisco at DMA2010 on email, social, mobile and ecommerce. DMA2010 is the global event covering all marketing channels — from traditional to digital — capitalizing on the principles of data and direct marketing as the underpinnings to enhance the end user experience and maximize ROI. Unlike any other [...]

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Alex Williams

Email Marketing Calendar – Ideas for August with Back to School Tips

Posted by Alex Williams in Email Marketing Hacks, Email Segmentation, Email Subject Lines, Event Based Emails, Facebook & Email Marketing, Holiday Email Campaigns on August 10, 2010 | Published: August 10, 2010

In email marketing, if you aren’t planning a week or two ahead, you’re too late. To plan a timely and relevant campaign – and avoid “blasting” - you need to give yourself some time to let an idea “marinate”, create unique content, creative, landing pages and the like. We’re here to help jump-start that process. Below is [...]

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Alex Williams

Get more Fans by Emailing a "Fans Only" Facebook Coupon

Posted by Alex Williams in Facebook & Email Marketing, Social Media Strategy, Tip Jar on July 6, 2010 | Published: July 6, 2010

Wondering how to get more Facebook Fans? How about some good old fashioned bribery? Everyone has a price – make them an offer they can’t refuse. There’s a good chance a high percentage of your email subscribers are on Facebook.  Maybe you are currently promoting your fan page and social sharing in your email marketing, but [...]

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Alex Williams

Email Marketing Campaign Tips and Ideas for June

Posted by Alex Williams in Email Marketing Hacks, Email Segmentation, Email Subject Lines, Event Based Emails, Facebook & Email Marketing, Holiday Email Campaigns on June 3, 2010 | Published: June 3, 2010

Here it is, the original Email Marketing Idea Calendar for June. We’ve had some copycats recently, but no fear, you are in the right place. “Summertime, the livin’s easy.” – George Gershwin Summer has arrived, finally. And what do we know about Summer, anyway?  People still go to work, kids are home, college students are [...]

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Alex Williams

Have you heard of the Online Marketing Virtual Summit?

Posted by Alex Williams in Marketing Events, Tip Jar on May 4, 2010 | Published: May 4, 2010

The Online Marketing Summit (OMS) has created a truly unique event for marketers – The Online Marketing Virtual Summit.  This is your chance to learn actionable strategies and best practices from the experts all in the comfort of your home or office – for free. Like all OMS events, The Virtual Summit provides countless options to [...]

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Alex Williams

Email Marketing Campaign Tips and Ideas for May

Posted by Alex Williams in Customer Appreciation, Email Design, Event Based Emails on April 30, 2010 | Published: April 30, 2010

Here it is, your May Email Marketing Idea Calendar. May is interesting month for marketers. The sun is coming out, people are starting to plan vacations and think about having fun. What a perfect time to establish a good season-long relationship with your subscribers. Time to brighten things up in your emails and have some fun [...]

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Before you Spread the Word…

Posted by Aaron Costello in Email Marketing Best Practices, Opt-In and Opt-Out on April 20, 2010 | Published: April 20, 2010

I’m Aaron, the new guy here at eROI and presently the invited interloper at the helm of Return on Subscriber. Recently I’ve noticed a number of brands using the radio to express their current crush on email.  For those of you born post-1985, a radio (pronounced rey-dee-oh) is the boxy thing in most cars between [...]

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Alex Williams

A Lesson in Email Marketing Driving Social Media…from Britney Spears?

Posted by Alex Williams in Email Subject Lines, Facebook & Email Marketing, Keep It Simple, Missed Opportunites, Social Media Strategy on April 12, 2010 | Published: April 12, 2010

Yes, you read that right. Britney wants more followers in her quest to the be the most followed person on Twitter. So instead of buying billboards or doing a PR blitz a la Asthon Kucher, she used her most effective channel: her email list. (Why am I on Britney Spears’ email list? We’ll save that [...]

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Alex Williams

Email Marketing Campaign Tips and Ideas for April

Posted by Alex Williams in Calculating Value, Customer Appreciation, Email Design, Event Based Emails, Missed Opportunites, Tip Jar on March 30, 2010 | Published: March 30, 2010

Here it is, your April Email Marketing Calendar. April is an interesting month. From April Fools to Tax Day to Earth Day, the emotions run the gamut. Below is a list of real holidays, wacky holidays, and pop culture events in April and ideas you can utilize to develop timely and relevant email marketing campaigns. [...]

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