Viral Marketing Resources

Prepared by:
The below presentation and links are provided by:

• Anvil Media Inc.
• eROI, Inc.
• R West
  
  

Viral Marketing PowerPoint Presentation (right-click to download; 3.5MB)

Links to Television Ads and Other Campaigns
Click on the links below to view ads discussed or shown during the presentation.

• Ford: SportKA
• Honda: Cog
• MoveOn.org TV spots
• Subservient Chicken - Burger King promotion
• Suburban Autogroup - Trunk Monkey
• Truth in Advertising: Agency Promotion
• ACT's White House West - Will Ferrell as George W Bush
• Kerry vs. Bush funny videos + online strategies

Other Internet Resources
Visit the links below to learn more about the ins and outs of viral marketing.

• Bird Flu Viral Marketing: Cluck, Cluck, Goose
• Broadband Buzz from BMW
• Brand Is King And Buddy Is the Prince
• 'Cog' Wins Grandy
• Greedy Girl Viral Marketing Blog
• Unleashing the Idea Virus by Seth Godin
• The Six Simple Principles of Viral Marketing
• The Tipping Point by Malcolm Gladwell
• Top 5 Viral Marketing Efforts
• Truly Viral: Extending Your Brand Via Newsgroups
• Viral Marketing, Email Style
• Viral Marketing Resources
• Viral Marketing Article By Steve Jurvetson and Tim Draper
• You Can't "Do" Viral Marketing

Email Viral Marketing example Visit the links below to learn how good email creative can improve viral marketing potential.

Pabst Blue Ribbon Brand Manager - PAF event